Improving sales effectiveness is about more than just an employee’s ability to sell. In an increasingly complex and changing business world, growth is dependent on the business’s ability to embrace new trends. Technology is one revenue accelerator and a driving factor in many of the changes to the workforce, both directly and indirectly.
How technology is changing daily operations
Regardless of what your company sells or who it sells to, it must embrace new technology related to hiring, lead generation, marketing and even health care.
Paying closer attention to the dynamics of the workforce
Improving workplace productivity requires building a diverse and strong employee pool. According to a forecast by productivity management firm, Sedgwick, understanding the physical, emotional and financial health of employees will be integral to improving productivity.
Recognizing diversity in the workforce is also of growing importance as employers will need to understand the benefits of developing strategies to meet unique needs. Similar demographic changes are also taking place among consumers, so organizations will need to determine how staffing decisions can complement them.
Shifts are occurring across the business world and staying abreast of new technology and trends will help keep companies competitive in a consumer-driven marketplace.